Lancôme, the luxury cosmetics brand, collaborated once again with actress Penélope Cruz called to promote its new mascara, Grandiôse, which will hit makeup counters from the end of August this year. Cruz is the face of the first campaign for the brand's new Grandiôse mascara, shot by Mert Alas and Marcus Piggott. The first image released by Lancôme is a close-up of the stunning 40-year-old star, who stares directly into the lens with a smoking hot stare.