Last night at a transformed warehouse space in downtown New York City, NIKE opened the doors to its newest project the “Hall of Phenomenal”. We just had to check it out...
The invite only event created to promote NIKE F.C., welcomed an extensive guest list of VIP’s including music artists, sporting personalities, TV, Radio and Press as well as NIKE team members and industry friends. Guests arrived wearing a mélange of urban city chic, sporting everything from the latest NIKEs to Giuseppe Zannotti heels.
They received an exclusive first look at the “ultimate digital interactive soccer experience” with displays of football memorabilia, art, prototypes of the newest football boots on the market, live FIFA world cup matches and numerous challenges, mini games and DJs sets.
Guests relaxed in the NIKE lounge with an open bar as delicious treats circulated including pistachio covered truffle cream, mini donuts, coconut shrimp… yes we had to try them all.